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Author: Laura Reale

EP270:The Secret to Getting More Work Right Now

Laura gives ideas on how to generate more work this summer.

EP269:The Secret to AquaReale’s Year so Far

Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn’t.

EP268:The Secret to Search Engine Optimization (SEO)

Laura brings Break the Image’s Jeff Gutowksi back to discuss SEO (search engine optimization).

EP267:The Secret to Search Engine Marketing (SEM)

Laura talks to Break the Image’s Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

EP266:The Secret to Understanding Who Your Customers Are

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

EP265:The Secret to Heading Toward Semi-Retirement

Laura talks to The Pond Gnome’s Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  

EP264:The Secret to Using a CRM

Laura discusses what a CRM is and how her company uses theirs.

EP263:The Secret to Sales in a Challenging Year

Laura (and her cat) talk to Garden State Koi’s Tom Smith about how to handle sales in a challenging year.

EP262: The Secret to Empowering Your Employees

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

EP261:The Secret to Having A Sales Person

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

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