How it Started

Laura and her husband, Matt, started Reale Landscape Design in 2000 and then in 2010 changed the company name to AquaReale, to reflect their emphasis on water features and stormwater management. AquaReale had sales of $1,600,000 in 2023 and continues to grow. When Laura switched from her marketing company to running AquaReale, she used her marketing skills to grow the company from $200,000 to $780,000 in less than four years. Over time, many people in the pond world have asked Laura for help with their marketing needs, which has led her to her decision to form Pondtent, a company dedicated to helping other contractors like herself and her husband. As her word of mouth grew, she expanded her services to include and help all landscapers. With these changes in mind, Laura re-branded at BlueGreen Marketing. Laura uses a variety of marketing techniques to attract and keep clients and is now offering to help other companies with the top marketing items that has helped AquaReale flourish.

Nationwide

We are a national company, helping clients throughout the entire US. Pondtent has pond or landscape clients throughout the country, including: Orange County, California; Denver, Colorado; Boston, Massachusetts; Long Island, New York, Charlotte, North Carolina; North Jersey; Atlantic City, NJ; Philadelphia, PA and more.

We pay attention to weather and trends and send out tips personalized with your pictures (if available) to our audience. The tips come from YOU, we just do the work for you.

About Our Founder Laura Reale

Laura has her Master’s Degree in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University and has been a successful entrepreneur and marketing consultant for over twenty years. Before deciding to join her husband’s pond business, AquaReale, as president, Laura ran her own successful marketing firm.

Her firm got involved with product sampling and had 17 part time employees promoting and marketing food products throughout the Philadelphia area. Within one year, everything changed. Laura’s mother, who helped raise her daughter, was diagnosed with Alzheimer’s in 2010. Less than one year later, Laura and Matt’s one year old son was diagnosed with Autism. Between her mother and son, more than 15-20 hours a week were spent in therapies and caregiving. Laura decided to close her product sampling company and needed a job flexible enough to take care of her mom and son. After much soul searching, Laura decided to take over what was primarily her husband’s company, allowing her the time to focus on her family.

As time went on, Laura’s son was greatly assisted to have traditional toddler skills and her mother went into a nursing home and then passed away in 2015. Laura then needed another outlet for her energy and decided to utilize her marketing skills to start BlueGreen Marketing.